Product launch announcements and updates can increase customer engagement on your website, app, or service – but communicating these new features effectively may prove challenging. Focus on your client. Apple excels at this. Their product […]
Digital marketing refers to using online channels such as social media to market and sell products or services. It’s an invaluable activity that enables both large and small companies to compete on an even playing […]
Implementing ethical business practices helps businesses build trust among employees and customers, recruit quality team members, and reduce hiring and training costs. Managers should remain aware of any ethical concerns that arise within their company […]
Franchise opportunities provide an ideal way for newcomers to enter business without taking on all the risks that come with starting from scratch. By purchasing into an already established brand with systems and processes in […]
UGC is a powerful way to draw customers and build an excellent reputation for your brand. Additionally, it can boost conversion rates, foster engagement and maximize ROI. Consumers trust user-generated content more than branded marketing, […]
No matter if you’re the buyer or seller, having the right approach to business negotiations can help you get the best deal possible. Here are five tips for successful negotiation: Begin a meeting with confidence […]
A crisis situation can have devastating effects on you and your company. Having an effective Crisis Management and Disaster Preparedness plan in place is the difference between survival and thriving during such times. Potential crises […]
Time management is key for small businesses and freelancers who need to maximize their limited work hours. By understanding how to manage your time effectively, you can focus on the most important tasks and accomplish […]
Whether you’re just getting started or you’re a seasoned veteran, competitive analysis and market research are essential to growing your business. They can prevent wasted resources, inspire new opportunities and help you stay one step […]
There are several steps you can take to make sure your small business finances stay on track. A good place to start is to hire a part-time CFO, use an automated invoicing system, or find […]