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Beyond the Big Names: Why Micro-Influencers & Niche Creators Are Your Secret Pre-Show Weapon
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Author: Brennan Bauer

Branches of Business Management

August 5, 2022August 5, 2022 Brennan Bauer

There are many different aspects of business management. From marketing to finance, from sales to human resources, business management is a diverse field. By studying all aspects of a company, you’ll be able to see […]

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US Accounting Standards

August 3, 2022August 3, 2022 Brennan Bauer

US Accounting Standards are policies that guide the preparation and presentation of financial statements for companies. They are an important part of a company’s operations, and they help investors make sound financial decisions. There are […]

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Three Marketing Trends to Watch in 2020 and Beyond

August 1, 2022August 1, 2022 Brennan Bauer

Keeping up with the latest marketing trends is an ongoing challenge. As the business landscape evolves at the speed of light, new technologies and trends emerge and quickly transform the way businesses do business. The […]

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3 Income Tax Updates You Need to Know About in July

July 28, 2022July 28, 2022 Brennan Bauer

July is here and with it, new Income Tax updates. Here are three major changes you need to know about: For salaried taxpayers, July 31 is the deadline for submitting ITR. The Income Tax department […]

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How to Gain Business Management Information

July 27, 2022July 14, 2022 Brennan Bauer

What are the best ways to gain business management information? You may think that you need to hire someone to handle this, but the truth is that it is not that simple. Listed below are […]

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Best Business Management Software For Small Businesses

July 25, 2022July 25, 2022 Brennan Bauer

While a business may be small in size, it’s still a complex organization. Projects, deadlines, and communication all require some level of management. Managing these complexities can be difficult, especially if you’re working with multiple […]

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How to Create an Effective Digital Marketing Strategy

July 20, 2022July 20, 2022 Brennan Bauer

To be effective in your digital marketing, you must first establish your objectives. Depending on your goals, you may need to focus on brand awareness, SEO, and content optimization. A PPC campaign may also be […]

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The Power of Marketing Utility

July 11, 2022July 5, 2022 Brennan Bauer

The power of marketing utility lies in providing consumers with useful products or services. This type of marketing is most effective when consumers can rely on the product or service indefinitely. Here are some ways […]

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The Difference Between Leadership and Management

June 26, 2022June 17, 2022 Brennan Bauer

The difference between leadership and management is sometimes subtle, but there is much overlap between the two. Effective leaders are adept at creating a shared vision that others can visualize. This is one of the […]

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  • Career Pathing and Retention Strategies for Your Non-Managerial Expert ContributorsDecember 29, 2025
  • Successful Marketing ConceptsMarch 23, 2021
  • Essentials of Marketing ManagementApril 20, 2021
  • The Different Types of Trade ShowsApril 21, 2021
  • The Scope of Human Resource ManagementJune 21, 2021
  • Career Pathing and Retention Strategies for Your Non-Managerial Expert ContributorsDecember 29, 2025
  • Navigating the Minefield: Legal and Ethical Frameworks for People AnalyticsDecember 28, 2025
  • Data Privacy Compliance and Ethical Lead Capture at Industry Events: A Practical GuideDecember 27, 2025
  • Budget-friendly guerrilla marketing tactics for small trade show exhibitorsDecember 26, 2025
  • Beyond the Big Names: Why Micro-Influencers & Niche Creators Are Your Secret Pre-Show WeaponDecember 26, 2025

HR

Career Pathing and Retention Strategies for Your Non-Managerial Expert Contributors

December 29, 2025

Navigating the Minefield: Legal and Ethical Frameworks for People Analytics

December 28, 2025

Building HR Compliance Frameworks for the Use of Generative AI in Employee Work

December 19, 2025

Change Management for Adopting a Four-Day Workweek (Or Any Alternative Schedule)

December 18, 2025

The Future of Employee Benefits: Personalization, Financial Wellness, and Lifestyle Spending Accounts

December 18, 2025

Customer Support

Beyond the Ticket: How Asynchronous Video is Revolutionizing Complex Tech Support

December 23, 2025

Creating Accessible and Inclusive Customer Support Experiences for Neurodiverse Users

December 23, 2025

Building a Seamless Omnichannel Support Experience for Hybrid Retail

December 22, 2025

Developing a Customer Education Content Strategy to Reduce Ticket Volume

December 22, 2025

Crafting a Crisis Communication and Support Playbook for Service Outages and Recalls

December 13, 2025

Recent Posts

Career Pathing and Retention Strategies for Your Non-Managerial Expert Contributors

Navigating the Minefield: Legal and Ethical Frameworks for People Analytics

Data Privacy Compliance and Ethical Lead Capture at Industry Events: A Practical Guide

Budget-friendly guerrilla marketing tactics for small trade show exhibitors

Beyond the Big Names: Why Micro-Influencers & Niche Creators Are Your Secret Pre-Show Weapon

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